This is a near quote of Michael Pollan on NPR’s Fresh Air this week:
There is a real issue of perception of elitism, and it is one of ironies of our society that junk food being sold by multinational corporations like McDonalds and Kraft appears to be populist, and food grown by struggling, scrupulous farmers is regarded as elitist. And I think there is something wrong with this picture, that those agribusiness companies have seized the populist high ground. When you look at how that supposedly cheap, populist food is produced, it’s dependent on government handouts, it’s dependent on the brutalizing of workers and brutalizing of animals, and it suddenly appears in a very, very different light.
The discussion occurs at about 31:00 minutes into the interview.
Pollan’s comments notwithstanding, it remains the case that much of the sustainable and local food system in the U.S. supports those with solidly middle to upper-class paychecks. This has bothered me for years.
We have seen renewed food systems that we cheer come into existence in recent years, but we too often fail to acknowledge that the growing gap between the rich and the poor is precisely what has made this possible.
Who doesn’t love a Niman Ranch hog farmer? But these farmers that we love to love produce meat for high-end markets on the coasts. Certainly, this is better than producing hogs in confinement for export or growing corn for unmitigated biofuels production. But a local food system that caters to and relies upon a growing wealth disparity leaves too many of the social ills that we set out to address untouched.
That being said, Pollan, as he is apt to do, offers a concise and effective rebuttal to the “local food as elitist” argument. In fact, it is best rebuttal I ever recall having heard.